Bringing creativity and strategy together
to build brands worth remembering.

MY WORK
ILVE USA kitchen appliances

Building brand awareness across the customer journey.

My work focused on strengthening ILVE’s brand positioning in the U.S. luxury home market through integrated marketing initiatives that expanded reach, deepened audience engagement, and enhanced the customer experience.

Brand VisibilityEditorial & PR
Audience EngagementInfluencer Marketing
Customer ExperienceDigital Service Content

Building brand visibility through editorial partnerships.

Led editorial and PR partnerships across leading home and design publications, managing outreach, content coordination, and campaign execution to strengthen ILVE USA’s visibility in the luxury home and design market.

5Editorial Partnerships
+28%Organic Search Clicks
+20%Search Impressions

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Connecting ILVE USA with design-focused audiences.

Led Instagram influencer partnerships from creator sourcing and outreach through negotiation and campaign execution, expanding ILVE USA’s reach across luxury home, lifestyle, and design audiences.

+67%Audience Growth
20+Creator Partnerships
2M+Top Reel Views

Customer experience work coming next.

MY SKILLS

A blend of creativity,
strategy & curiosity.

I enjoy bringing ideas to life and understanding what makes them work. I'm always curious to learn something new, explore different tools, and find ways to improve.

Strategy & Marketing

Paid Search Search Engine Optimization (SEO) Brand Strategy Influencer Marketing Editorial & PR Content Strategy

Analytics & Reporting

Google Analytics 4 Google Search Console SEMrush Meta Ads Manager Google Sheets

Tools & Platforms

Adobe Photoshop Lightroom Premiere Pro Google Ads Meta Ads Manager HubSpot Hootsuite

Languages

English Chinese Japanese

ABOUT ME
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Glimpse into my world...

Raised in Taiwan, I've had the opportunity to live in Japan and now the U.S. Living in different countries has allowed me to experience different cultures firsthand and shaped the way I see the world. I've always enjoyed traveling, exploring new places, and learning about different traditions and ways of life.

Art history has always been a passion of mine. I love visiting museums and learning about different artworks and artists. Outside of that, I enjoy swimming, playing table tennis, and café hopping.

I'm always eager to learn new skills, explore new opportunities, and see what the next chapter brings!